IDC & DFM partner to advance entrepreneurship in film
20 Jul 2018
The Industrial Development Corporation, (IDC) as part of its objective to support development capacity and promote entrepreneurship, is a key sponsor of this year’s 9th Durban FilmMart (DFM) taking place from 20 to 23 July at the Southern Sun Elangeni.
The DFM, the co-production and finance forum programme of the Durban International Film Festival and the eThekwini Municipality film industry development unit the Durban Film Office, aims to grow film industry capacity and develop content for the African market. The event which sees over 500 delegates descend on Durban this Friday (July 20) to take part in networking sessions, seminars and discussions as well as in business meetings, and take advantage of opportunities to meet filmmakers with projects in progress. Eighteen projects in development will pitch to investors, financiers, broadcasters, agents and distributors during the 4 day market.
“The IDC is pleased to once again partner with the Durban International Film Festival in 2018 after enjoying a wonderful partnership last year. We are committed to advancing the local media and audio visual industry and wish to further strengthen the relationships we have with key stakeholders in the industry in order to grow South Africa’s film and production landscape,” says Maijang Mpherwane, the IDC’s Head for Media and Audio Visuals. “By supporting the DFM, we have an opportunity engage with key stakeholders within the film industry both in South Africa and the rest of the continent and foster relationships with the people who drive the sector.”
“We are extremely pleased to welcome the IDC to the DFM, as a strategic partner,” says head of the DFM and DFO Toni Monty, “The film industry, due it is creative nature is a largely an entrepreneurial sector, and filmmakers need to be supported in the endeavours to grow their own businesses of making film, which supports thousands of smaller economies with countless job opportunities within the continent. Having access to information about finance funds and investment, and the sage advice from the IDC during our market, helps us to deliver on our mandate as an enabler within the industry.”
The IDC, which has invested close to a R1 billion in the media and audio visuals industry between 2012 and 2017, will sign an MOU for the Emerging Black Filmmakers Transformation Fund with the National Film and Video Foundation during the DFM. The objective of the fund is to accelerating the progress of emerging black filmmakers in the industry.
‘We want to increase investment in the industry in terms of both volume and pipeline, with particular focus on economically viable projects. From a content investment perspective we are looking for stories that are locally relevant and internationally palatable ,” says Mpherwane.
One of this year’s key deliberations will be the “What’s the Deal with Financing Films in Africa” panel discussion on Friday, July 21 which will be facilitated by Nigeria’s financier Dayo Ogunyemi and features filmmakers Dumi Gumbi, Michael Auret, Todd Brown, and Chioma Onyenwe. This panel will look at the challenges to accessing finance for films in Africa, and the increasing opportunities and platforms where filmmakers can acquire support. This panel comprises experienced filmmakers who have worked locally and abroad.
For more information about the Durban FilmMart go to www.durbanfilmmart.co.za and funding from the IDC go to www.idc.co.za.