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DFMI Alumni Business Lab Participants Announcement

06 Dec 2021

DFMI Alumni Business Lab Participants Announcement

Durban FilmMart Institute is pleased to announce its inaugural DFMI Alumni Business Lab and the producers participating in the programme.   

The 12-week business skills development programme is aimed at nurturing and empowering mid-career producers with the necessary skills to run efficient businesses and effectively engage in a global market. “The film and audio-visual industry in Africa has the potential to create over 20 million jobs and generate over €15 billion in revenues per year, yet the industry only realises roughly a quarter of this value.  This is according to a recent report produced by UNESCO,” says General Manager, Magdalene Reddy, “We trust this DFMI programme will contribute to the strengthening of expertise in the film industry in Africa and bringing its potential to fruition.”

DFMI Alumni Business Lab, which commences this week, will take place online and will cover themes such as business and financial management, understanding IP and entertainment law and distribution strategies.  30 Industry professionals from across the continent have been selected from an open call process.  The sessions will be conducted in English with simultaneous French and Portuguese translations.

Programme participants include:

  • Amanda Lane (South Africa)
  • Carlos Yuri Ceuninck (Cabo Verde)
  • Caroline Doherty (South Africa)
  • Deidre Jantjies (South Africa)
  • Deve Shema (Rwanda)
  • Florence Mkinga (Tanzania)
  • Gertzon Pveclidias Witbooi (Namibia)
  • Jabulile Newman (South Africa)
  • Jihene Ayari (Tunisia)
  • Joan Njeri Maina (Kenya)
  • Khosie Dali (South Africa)
  • Liese Kuhn (South Africa)
  • Liezel Vermeulen (South Africa)
  • Luzuko Dilima (South Africa)
  • Margaret Wachera Njeri (Kenya)
  • Marie Laurentine Bayala (Burkina Faso)
  • Mark Wambui (Kenya)
  • Merieme Addou (Morocco)
  • Mohamed Rashad Ibrahim (Egypt)
  • Moreetsi Gabang (Botswana)
  • Nomawonga Khumalo (South Africa)
  • Nuotama Bodomo (Ghana)
  • Oge Obasi (Nigeria)
  • Orlando Miguel Junior Mabasso (Mozambique)
  • Pedro Soulé (Cabo Verde)
  • Rasha Hosny (Egypt)
  • Sithabile Mkhize (South Africa)
  • Tapiwa Chipfupa (Zimbabwe)
  • Wezam Moimi (Democratic Republic of The Congo)
  • Xolelwa Nhlabatsi (South Africa)

DFMI Alumni Business Lab is produced by the Durban FilmMart Institute with principal funding from DW Akademie, supported by the Federal Ministry for Economic Cooperation and Development.

About DFMI

The Durban FilmMart Institute is a non-profit company that facilitates local and international trade and investment in African film content and generates market access for African film industry professionals and content to international markets.

About DW Akademie

DWAkademie is Deutsche Welle's center for international media development, journalism training and knowledge transfer. Our projects strengthen the human right to freedom of expression and unhindered access to information. DW Akademie empowers people worldwide to make independent decisions based on reliable facts and constructive dialogue.

DW Akademie is a strategic partner of the German Federal Ministry for Economic Cooperation and Development. We also receive funding from the Federal Foreign Office and the European Union and are active in approximately 60 developing countries and emerging economie


For more information contact:
Durban FilmMart Institute 
info@durbanfilmmart.com