DFM 2023 – Animation Project announcement

The Durban FilmMart Institute (DFMI) is pleased to announce the 8 animation projects that have been selected to be part of this year’s Durban FilmMart.


“Animation has been noted by Forbes Magazine as one of the fastest growing sectors in the creative industry across Africa over the past few years”,  says Magdalene Reddy, DFMI Director, “against this backdrop  the annual Durban FilmMart (DFM) will for the second year include animation projects in development in its Pitch and Finance Forum.  Positioned as the premier film market in Africa, the DFM is perfectly placed to provide a platform for animation content creators to meet potential collaborators and financiers,  thereby contributing to the continuing growth of animation on the continent.”

The official DFM Animation project teams from across the continent are currently preparing their pitches for DFM 2023 will take place from 21 to 24 July 2023 as an in-person event in Durban, South Africa. 

Official DFM Animation Projects: 

  • Azania Rises:Season 1 (South Africa), producers: Dr. Farayi Chinyanga and Fatuma Abdullah and director: Farisai Kavayi 
  • Boy Boi (Kenya), producers: Shadrack Munene & J. Njogu Macharia and director J. Njogu Macharia
  • Between heaven and earth (Entre ciel et terre) (Tunisia), producer, Sarra Ben Hassen and director, Nadia Rais
  • my BIG name (South Africa), producers: Busisiwe Ntintili, Mpumi Sinxoto & Amanda Zungu and director: Lebogang Sekwelenkwe
  • NALEDI (South Africa), producer: Lesego Vorster, co producers: Valentin Maupin and Aristote Douroudakis and director:Lola Aikins
  • Spiky to the Core (زين) (Egypt), producer and director: Nermeen Salem 
  • SOLA (South Africa), producers AJ Pitre, Thandiwe Mlauli and director: Thandiwe Mlauli 
  • The Passport of Mallam Ilia (Nigeria), producer: Ferdinand Adimefe and director:Chekwube Okonkwo

Each team has been assigned an individual mentor who will give them the tools to pitch and the confidence to navigate the market, which includes one on one meetings with decision makers from across the world. In addition to one on one mentorship, each team has access to an 8 week masterclass series, presented by DFMI which began in mid January. The masterclass series is specifically structured to upskill and prepare filmmakers for the international market place and will be presented by Beth Parker, Terence Maluleke, Aseye Tamakloe and Mounia Aram, just to name a few.The series covers creative elements such as story development, character development and visual representation as well as business elements such as distribution and finance planning.

At the end of the 8 week masterclass series, selected project teams will then be invited to participate in the Road to Annecy Animation Incubation Programme presented by DFMI’s animation partners, Digital Lab Africa (DLA), Tshimologong Precinct and Cape Town International Animation Film Festival (CTIAF). 

The 8 official animation projects in development will be presented to a panel of international decision makers consisting of potential co-producers, broadcasters, film funds and distributors in the 14th Durban FilmMart Pitch and Finance Forum.

Filmmakers with live action projects who wish to participate at the DFM Pitch and Finance forum are encouraged to apply by visiting: https://durbanfilmmart.co.za/pitch-and-finance-forum-application/

Deadline for application has recently been extended to Monday, 20 February 2023 at 23:59 CAT.

The Durban FilmMart Institute receives principal funding from the Durban Film Office and the eThekwini Municipality.   

The Durban FilmMart animation programme is supported by the project “Cultural and Creative Industries” which is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in cooperation with the Goethe-Institut. It improves employment and income opportunities for creative professionals in six partner countries; Lebanon, Jordan, Iraq, Kenya, Senegal, and South Africa and operates mainly in the music, fashion, design and animation sectors. In addition to promoting the development of entrepreneurial, digital, creative and technical skills through training programmes, the project aims to strengthen the framework conditions and the ecosystem of the cultural and creative industries.


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